Creating Spreadable Media

This week for my digital artefact, I decided to do some academic research behind content creation, and what makes content viral and reach large audiences. Chris had suggest a great book called Spreadable Media which was published by Henry Jenkins, which talks about viral media, and what it takes, and what it contains.

Henry Jenkins in ‘Spreadable Media‘, talks about every concept imaginable that is relatable to Chattr. One that he talks about is engagement and exploitation of fans and user labour, which is two completely different ways to think about your audience. On one hand, you can engage with your audience in a positive way, by creating content that they want to see. Or you can exploit your fans through forced advertising and thinking mainly about the money, rather than the audience.

The biggest example that springs to mind is Facebook, and the different methods and approaches to growth that Mark Zuckerberg and Eduardo Saverin had. Mark thought that Facebook needed to be about ‘the experience’, and so wanted to make a nice clean website, without many advertisers, and wanted to create something that gained an audience first, then start thinking about the money. While Eduardo wanted to put advertising on the website straight away, and was thinking about the money straight away, and not the aesthetics of the websites.

While Facebook obviously is a huge success, and started at university, we’re all not as committed to the level of dropping out of uni to work on Chattr full time, simply because we still don’t know how successful it will be. So while I would like to take the approach of Mark, and think purely for the audience growth and aesthetics, we really can’t afford that luxury.

“The Social Network”

There’s so much more that he talks about, including the shift to on-demand media rather than scheduled media on television, and meaningful participation. All of which are concepts that we’ve thought about at Chattr, or are things we’ll have to consider sometime in the near future.


Jenkins & Ford & Green, HJ SF SG, 2013, ‘Creating Value and Meaning in a Networked Culture’, Spreadable Media <>



For my digital artefact this semester for DIGC335, i’ve decided to continue my digital artefact from last years DIGC202 class, Chattr. What began as a weekly video series with my friends, became a registered business over the summer holidays. So for my first blog post, i’ve decided to give a brief overview and introduction as to what Chattr was, what Chattr is, and what Chattr will be. You can check Chattr over on Facebook!


Last year, Chattr recorded and released a video series called “Uni Life Savers”, where we aimed to interview students around campus about topics regarding the university lifestyle. As well as just recording and editing a short video series, we also did extensive research into media platforms to release onto, advertising through Facebook and did some serious statistical research. We also experimented with looks for the show, and using different equipment to create a different feel to the show. I’ll be going through the practical side of Chattr in a later blog post, where i’ll talk in depth about how we film and what we use.  Here’s a great example of this video series:


Chattr has now become much more than one video series. It’s become my full time job. Chattr has become a media and entertainment business, almost like a mixture between Buzzfeed, Vice and College Humour. We have a group of dedicated people who all see the potential of what Chattr could become, and want the chance to learn and be involved in this industry.

Chattr has evolved into a popular media entity around UOW, as well as other universities. We moved our intended demographic to outside of the university, and broadened our reach to Sydney and Wollongong as a whole, aiming for 16-25 year olds.

We’re planning on releasing 7-8 videos per week, including; Our classic Vox Pop series, Surround Sound (music) segments, Staff Videos, Shorts and our own twist on the news. We’ve also invested into a website which is still in it’s development stage, where we intend on earning revenue through online advertisements,  and publishing all our videos and articles.

What It Will Be:

While it’s too early to really see what Chattr will become, I can only really speculate with what i’d like it to become. We set out with Chattr in 2016 with the aim of creating our own paid full-time jobs by the end of the year, along with everyone else in the team, so that we would be able to jump straight into jobs that we’ve created ourselves.

With the growth that we’ve seen so far, i’m confident that Chattr will pick up throughout this year, and will become a recognisable brand throughout certain uni’s in the next few years, especially with the partnerships and opportunities we’ve had at Western Sydney University, Macquarie University, University of Technology Sydney and University of Wollongong.


Chattr is something that i’m investing my time, money and life into, and both everyone helping out and myself hope that the success of it reflects the time and effort we put into it. I’ll be writing about Chattr for my blog posts, and reflecting on the theoretical and practical sides of it.