The Insta-Famous

Before I even started this subject, i’ve always been so interested in the concept of being ‘insta-famous’, and much time and effort they have to dedicated to shaping their online persona to become an online celebrity. I recently watched a great documentary about it called “The Rick Kids Of Instagram”, and it was a great insight not only on what their lives are like, but why and how they shape themselves online.

It’s interesting to see that not everyone is completely self-centred as you would have thought, and that some people are genuinely aware of their influence not just for popularity sake, but in regards to potential advertising that they can offer, and their audience reach through social networks. That’s one thing I can respect, when people start using the attention they’re getting for a genuine career/business motive rather than just for the attention. Personally for me, it seems less needy, and i’m more likely to follow someone that’s less obsessed about themselves.

A great example of someone that’s insta-famous is Kurt Coleman, with 183,000 followers on instagram. His following has grown due to his huge self-obsession and large ego, and he’s not afraid to face any hate that he regularly receives. “My new years resolution is to be perfect” (Kurt Coleman), I mean, who says that with such a serious face? He’s all about positivity and not giving a shit, which is really relatable to the youth in this generation, would could be attributed to his success.

However, i’ve always thought that being popular online came across as being a bit of a narcissist, caring too much what people think and needing that gratification from complete strangers. Weiser (2015) studied the relationship between narcissism and online popularity, and found that his “investigation suggests that posting selfies, as with other self-promoting behaviors, represents an avenue through which narcissistic needs are expressed through social media.” Weiser (2015).

He goes on to talk about how these individuals think they’re attractive, and that in most cases, they generally are. Which personally I think reflects more on society rather than the insta-famous person itself, in the end we choose who will be a celebrity, and perhaps we have to admit to ourselves that image has something to do with that.“These individuals may consider selfie-posting as a conduit through which they can use their looks to garner both attention and admiration” Weiser (2015).

Selfies however, are now a house-hold regular activity for everyone in the family, so I guess we can just be thankful that grandma won’t be the next online celebrity.


Branson James, 2015, Sneaky,  ‘Why is this person famous? Kurt Coleman and Social Media Fame’, <> Accessed on 29th March 2016

Weiser, EB, 2015, ‘#Me: Narcissism and its facets as predictors of selfie-posting frequency’, Personality and Individual Differences, vol. 86,<> Accessed on 29th March 2016.