You are in a constant friend-zone with The Pirate Bay. You just are. No matter how many gifts it gives you, or how many gifts you give other people through them. That’s how The Pirate Bay rolls, and it’s totally fine with it. For those of you that don’t understand my poor analogue, the way The Pirate Bay works, is that it works like a search engine. You find torrents that other people are seeding, and it allows you to download from them. The Pirate Bay just direct internet traffic to where it needs to be. And when you seed, it allows other people to download from you. And because of this, the audience, you, not only control The Pirate Bay, but provide the content and functionality behind the website. It would be nothing without you. And I think this is the very concept of Prosumption, being an active user and creating content. Unfortunately a lot of people have the mentality of an actual pirate when it comes to seeding.

The audience is crucial to The Pirate Bay’s success, and it’s downfall. It’s popularity around the internet has made it VERY popular world wide. Alexa, a web information company, ranked the website at 92nd world wide, and 80th just in America. That’s pretty amazing considering participating on this website makes you a criminal. The Pirate Bay relies on dialogic media, meaning that it facilities a two-way conversation for each torrent, and this is commonly known as a ‘comment section’. This allows the audience to talk about the material, give information and reviews. “You participate to contribute information” (Christopher Moore 2014)
“Building a tool that allows an ads-based business to get in front of more eyeballs is not politically relevant by itself, but it can contribute to a larger conversation about censorship, free speech, and Internet freedom.” (Nathaniel Mott 2013)
One of the main cultures that is associated with The Pirate Bay is the issue of copyright. Nathaniel Mott from Pando Daily points out that within the culture of censorship and internet freedom, it can be used as a “political tool” within context. And it’s interesting to know that on a deeper level, just by torrenting movies and tv shows, you’re fighting censorship and copyright laws. You may only be a speck of dust in a massive sand storm, but it all adds up. You can do so much by seeding. So start seeding!
References:
1. No Author 2014, thepiratebay.se, Alexa, Viewed 3rd April 2014 <http://www.alexa.com/siteinfo/thepiratebay.se >
2. Moore Christopher 2014, ‘Audiences: Power, Access, and Participation’, Lecture Week 5, UOW, 1/04/2014
3. Mott Nathaniel 2013, ‘Is the Pirate Bay a bastion of internet freedom or just an illegal downloads site?’, Pando Daily, Viewed 3rd April 2014, <http://pando.com/2013/08/12/is-the-pirate-bay-a-bastion-of-internet-freedom-or-just-an-illegal-downloads-site/ >











